Industry Trends

The Death of the Starter Home: Why First-Time Homebuyers Are Choosing Forever Homes in 2026

First-time homebuyers touring a forever home with a realtor

A new generation of buyers is taking a different approach to home ownership, one that completely circumvents the traditional starter home. A recent March 2026 Yahoo Finance report states that the starter home is dying, as 65% of young buyers aren’t ascending the property ladder, but settling into their forever homes from day one. What’s driving this trend? Multiple factors, but chief among them is a housing market at its most expensive in history.

Affordability Remains a Persistent Barrier

The cost of homes has risen over the years, with buyers needing to save a growing sum to bid on homes in a more competitive market. This is less of a concern for experienced buyers with existing equity, but for first-time buyers, price is a difficult hurdle to cross.

Recent statistics tell the story.

  • The national median sales price increased 1.4% in the month of March to $408,800, an all-time high for any March on record since 1999.
  • The average rate on a 30-year mortgage was 6.37% in the last week of April, according to Freddie Mac.
  • The shortfall of available homes within buyers’ price ranges is estimated at over 4.03 million homes, according to the 2026 U.S. Housing Supply Gap report.

Even when prices fluctuate, relief remains out of reach for many. Per Redfin’s Home Price Index, U.S. home prices have seen their slowest growth in seven months, but are still up 1.9% year over year. This signals a gap between available homes and homes that buyers can actually afford to purchase.

First Home, Forever Home

Considering the state of the housing market, it’s no surprise that buyer behavior has changed towards homeownership. Recent data from the BMO Real Financial Progress Index shows that 65% of U.S. home shoppers expect their first property purchase to be their last. Notably, among Gen Z and millennials, 52% of homeowners believe they will live in their current home for the rest of their lives. This change is already being felt within the construction industry. Builders are changing their development strategies, building higher-margin, larger properties to appeal to first-time buyers seeking forever homes.

Young buyers are finding creative solutions to the challenges of homeownership. According to BMO, young buyers are open to:

  • Co-buying: Purchasing with friends or family members to split costs and qualify for larger loans
  • Generating passive income: 60% of younger buyers plan to rent out a portion of their first home to help offset mortgage costs
  • Leveraging AI: 72% plan to use artificial intelligence to navigate the legal and financial complexities of a one-and-done purchase

Mobility leaders who understand these emerging strategies can better counsel transferees and connect them with the right resources at the right time.

Today’s First-Time Buyers: Older, Higher-Earning, and More Cautious

What factors are contributing to the trend of people staying in their first home for the long term? Data shows there’s been a shift in who is purchasing homes and when. Buyers are approaching the market older and with higher salaries than previous generations.

The share of first-time home buyers dropped to a record low of 21%, while the typical age of first-time buyers climbed to an all-time high of 40 years, according to the National Association of Realtors’ (NAR) 2025 Profile of Home Buyers and Sellers. Meanwhile, the share of all homebuyers who are first-timers fell to one in five, an all-time low.

Another factor shaping the buyer pool is that Americans are marrying later in life, and when they are ready to purchase a home, they find options are more expensive now. An overwhelming majority (75%) of 25- to 34-year-olds were married in 1960; today (2026), that figure is just 38%. This shift alone dramatically reduces the households fitting the traditional homebuyer profile, let alone those who can afford to buy a home today.

Real estate agent showing a home interior to a couple during a corporate relocation home search
Working with a local market expert is one of the most effective ways mobility programs can support first-time buyer transferees in a competitive market.

7 Ways Mobility Leaders Can Support First-Time Buyers Seeking Forever Homes

Navigating today’s housing market is tricky for the average first-time buyer, even more so for transferees on a tight relocation timeline. If your mobility program includes home purchase assistance for existing and new home buyers, you can support your transferees and foster a stress-free move by sharing these key strategies:

  • Get pre-approved early: Encourage transferees to secure mortgage pre-approval before they begin their home search. In a competitive market, pre-approval signals seriousness to sellers and speeds up the closing process.
  • Explore down payment assistance programs: Many states and municipalities offer grants, forgivable loans, or tax credits specifically for first-time buyers. Mobility teams should connect transferees with local resources in their destination market.
  • Consider buying down the rate: With mortgage rates elevated, paying upfront points to reduce the interest rate can save thousands over the life of the loan, especially for buyers planning to stay long-term in a forever home.
  • Expand the search radius: Transferees willing to look in adjacent neighborhoods or suburbs may find significantly more inventory at lower price points. Pairing this with a remote or hybrid work policy can open up options.
  • Budget for the full picture: First-time buyers often underestimate closing costs, property taxes, insurance, and maintenance. Mobility leaders should ensure transferees have a realistic total-cost view, not just the purchase price.
  • Leverage temporary housing strategically: Rather than rushing into a purchase under relocation pressure, transferees can use short-term housing to take the time they need to find the right home at the right price.
  • Work with a local market expert: A broker with deep knowledge of the destination market can identify opportunities, negotiate effectively, and guide buyers through local nuances.

FAQs

  1. How can I tell if a home is a good long-term investment? Look for homes in established neighborhoods with good schools, low crime rates, and rising property values. Consider the age and condition of the home’s major systems (roof, HVAC, plumbing) and factor in potential replacement costs. A local realtor can provide detailed market analysis to help gauge a home’s appreciation potential.
  2. What should first-time buyers look for in a forever home? Think about your long-term needs, not just your current situation. Look for homes with enough space to accommodate a growing family or changing lifestyle. Consider features that will age well with you, like a first-floor master suite or a low-maintenance yard. Don’t compromise on location – a great neighborhood will pay off in the long run.
  3. How do I budget for a forever home purchase? Start by getting pre-approved for a mortgage to set your price range. Then, make a list of all the one-time and ongoing costs of homeownership, including the down payment, closing costs, property taxes, insurance, HOA fees, and maintenance. Aim to keep your total housing costs below 30% of your gross income. Consider using a tool like CapRelo’s ReloBudget to help plan your expenses.

Buying a home is the largest financial decision most people will make in their lifetimes. For transferees navigating a forever home purchase on a relocation timeline, the stakes are even higher. By understanding the trends shaping today’s housing market and equipping transferees with the right tools and guidance, mobility leaders can support successful home purchases that set transferees up for long-term financial stability and peace of mind.